The Rise And Fall Of Redbox
The year 2010 brought many surprising changes. In the beginning of this year, you may have noticed that machines, known as a Redbox machines, were popping up all over the place. The appeared in Hannaford’s, Sears, Wal-Marts, McDonald’s, and even local community centers. You may have also noticed that lots of video rental stores suddenly went out of business. But now, even the Redbox's are disappearing! What happened that sparked all these changes?
The Rise of Redbox
The beginning of this year met a whole new way of renting videos. Redbox is a company that is changing the way that videos are rented. Instead of going out to a video store and renting a movie for $5, you could just go to a local Redbox machine, possibly located in a nearby store, and pick a movie of your choice for 1$. Cheap, isn’t it? For about 5 months, people swarmed to Redbox, since it was a fast, easy, and cheap way to rent movies. Because of the sudden loss of business, video rental stores were forced to close down. It seemed like Redbox was the greatest thing and was here to stay. Unfortunately, it would soon be beaten by a much better competitor, Netflix.
Netflix is a very large and popular company. At first, you just paid a monthly fee of $10, and you got as many videos as you could watch, provided that you send them back. A person could get about 12 movies in one month, for only $10!!! Much cheaper than going to a video rental store! Of course, you did have to wait a day until the movie could be shipped to you. Lately though, Netflix has gotten even more business due to the fact that they now offer video streaming. Video streaming offers the customer to get his movie whenever he wants! The person doesn’t have to go to a nearby video store to get a movie of his choice, he can just get it right there and then! And on top of that, he can watch as many as he wants, still for $10 monthly fee!!!!! It’s all a matter of how much time he spends in front of his television set!!! So you can see, Netflix has become very popular. In fact, some people no longer subscribe to Cable or Satellite companies because they just use Netflix.
The Fall of Redbox
Today, you will see that Redboxs are now not so common as they were a few months ago. Why? Well, because of two reasons. First, because you still had to go out and find a Redbox, and then you could only pick from a certain choice of movies. Second, because even though it was only $1 per movie, that can all add up to a lot of money. So as you can see, convenience and price were the factors that played in this battle between Redbox and Netflix. Maybe one day, something else will come out even better than Netflix, but only time will tell. Redbox had its day of glory, and now that is gone. Never again will Redbox come out and compete again against the other companies.