Is Blackberry In Trouble?
The mere question has millions of people worldwide recoiling in shock, but yet the question is becoming more and more of a statement.
Most people have fingered its delicate keys as they played the iconic “Brick Breaker” game, or marveled at its innovative technologies. Blackberry was certainly a pioneer. But sometimes the pioneer is the first to go.
RIM, the company behind the Blackberry, is trapped in a muddled mess of power failure, weak network signals, and plunging sales. The situation is indeed grim, and RIM officials don’t hold back on their despair for now and the future. The facts do paint a bleak picture. Since its “Golden Age” from its debut in 1999 to 2008, Blackberry’s stock has plunged 95 percent and continues to free-fall about 5 percent day by day. The company has lost nearly a third of its workforce with the cutting of 5000 jobs.
In 1999, during its spectacular debut, to own a Blackberry was to be “cool” -- a hallmark of powerful executives and savvy technophiles. The Blackberry, while reporting sales in the millions and raking in hundreds of billions, was sitting at the top of the world. Its innovative technologies endeared it to the world, and an impressive dictionary was built up around the revered phone. “Blirting”, “BlackBerry thumb”, and “drunk-Berrying” became part of the vocabulary.
But more and more recently, Blackberry has found that its closest competitors, once miles away, have now surged ahead in the smartphone market. Namely, the iPhone and Android Series. These two giants have dominated the phone sales, and they are constantly pushing the boundaries of the new. With countless apps available, impressive voice recognition technology, touch screen, and so much more, iPhone and Android are sprinting ahead.
BlackBerry “Push” Tech
Did you know that the blackbery was the first to introduce “push” technology that embedded in all major smartphones today? In fact, it seems second nature to us today.
Basically, what it does is that it “pushes”, or redirects new emails, calendar updates, documents, and other data straight to the user over the Internet and the cellphone network. First, the software senses that a new message has arrived or the data has changed. Then it compresses, packages, and redirects the data to the handheld unit, while shaping the data for display on the phone. The Blackberry handheld itself listens for new information and notifies the user with flashing lights, vibration, or sound when that arrives.
In a nutshell, to access email on your phone before, one had to go to the Internet. The Blackberry made it an “app” on your phone. Can the storied giant rise up again, or will it be finished once and for all?